Privacy policy

Last Updated: April 9, 2024

At Pharmavite LLC (“Pharmavite,” “us,” “we,” or “our”), we understand that privacy is important to our consumers (“consumer,” “you,” or “your”). This Privacy Policy (“Policy”) provides you with information about the types of personal information we collect, how and why we collect, use and process such personal information and to whom and under what circumstances we disclose it in connection with the Nature Made® brand.  Please read this Policy carefully so that you understand your rights in relation to your personal information, and how and why we will collect, use, process and disclose your personal information.

As the types of personal information we collect, how and why we collect and use such personal information and to whom and under what circumstances we disclose it may differ from brand to brand and our subsidiaries, please see the privacy policies on our other website (i.e., www.pharmavite.com), and on the websites for our subsidiaries’ brands (www.megafood.com, www.uqora.com, www.innateresponse.com, www.equelle.com and https://hellobonafide.com).

Please note that the products and services offered via www.naturemade.com,  and our mobile application (the “Site”) are intended for purchase only by consumers who reside in the United States. If you visit this Site from outside the United States, please note that the United States has data protection laws that may not be consistent with those of other countries and that information collected about you in connection with your visit to this Site will be processed in accordance with United States law. Your use of this Site is subject to our TERMS OF USE.

If you do not agree with the practices we have described in this Policy, please do not share your personal information with us. By sharing your personal information with us, by reaching out to us by email or postal mail, or by accessing or using our Site, you agree to our use of your information as described in this Policy.

OUR INFORMATION COLLECTION PRACTICES

We collect information about you in many ways from many places. We may collect information from you through the Site, phone, mail, email, fax, or mobile application interactions you have with us or our service providers or business partners. The information collected may vary depending upon what specific products or services you are requesting or obtaining from us.

Some of the information we collect may include information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your device or your household (“Personal Information”).

Personal Information does not include (and therefore is not covered by this Policy): (i) publicly available information or lawfully obtained, truthful Information that is a matter of public concern, or (ii) de-identified, anonymized or aggregated consumer information.

CATEGORIES OF PERSONAL INFORMATION COLLECTED

We and our service providers may have collected and processed the following categories of your Personal Information in the past 12 months for the business purposes described in this Policy. We expect to collect and process in the future the following categories of your Personal Information for the business purposes described in this Policy.

Category	Examples
A. Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code ¤ 1798.80(e))	A name, signature, physical characteristics or description, address, telephone number (including mobile phone number), insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information	Purchasing or consuming histories or tendencies.
E. Biometric information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
G. Geolocation data.	Physical location or movements, including device location.
H. Audio, electronic, visual, thermal, olfactory, or similar information.	Call recordings, such as calls to our customer care team
K. Inferences drawn from other Personal Information.	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
L. Sensitive Personal Information	a. Personal Information that reveals: i. Precise geolocation; ii. Racial or ethnic origin, religious; philosophical beliefs; or ii. Contents of a consumer’s email and text messages, unless the business is the intended recipient thereof. b. Biometric data processed for the purpose of uniquely identifying a consumer; or c. Personal Information collected and analyzed concerning a consumer’s health.

 

We retain each of the categories of Personal Information listed above for the period reasonably necessary to provide goods and services to you and for the period reasonably necessary to support our business operational purposes listed under “Purposes for Collection.”

PURPOSES FOR COLLECTION

We may use the Personal Information we collect, including information that we combine from your interactions with our Site, from you and your device, service providers or third parties to conduct our business and to provide you with quality products, services, and experiences.  Here are ways we use your Personal Information:

• To provide you access to the Site, including to service your account and membership, and maintain the security of both.
• To provide you products and services, including providing information, content, products, or services, and fulfilling your requests or purchases, such as order fulfillment.
• To personalize your experiences with us, including to remember your interests and preferences, personalize our Site and the content, products, and services we make available to you through the Site, facilitate interactions with us, track and categorize your activity and interests on the Site, including identifying and linking the different devices you use, and to enrich your experience on the Site.
• To provide information, including information about the Site or required notices.
• For analytics, including understanding how you use our Site, products, and services.
• To improve and develop, such as improving and further developing our products, services, and our Site content, features, performance, and support.
• To provide customer support.
• To manage your account with us, including setting up, registering, and maintaining your account with us.
• To communicate with you, including when you place an order; to obtain information about you; to respond to your inquiries, concerns, and requests; contacting you about your transactions or account; to communicate a contest, sweepstake or survey; to provide updates on any orders; to let you know an item is back in stock; or to provide other legal or service-related notices about our Site.
• For marketing and advertising, such as delivering marketing communications, promotional materials, or advertisements about the Nature Made® brand, other Pharmavite brands, the brands of our subsidiaries, or third-party products or services that may be of interest to you, including to display targeted ads to you elsewhere online (see your options related to marketing and advertising in the Your Rights section below).
• For business purposes, including to operate and improve our business and business activities; to administer the Site; for research; to maintain our programs, accounts, and records; to understand your satisfaction with our products and services including the Site; to authenticate the information you provide us; to protect the security and integrity of our Site and information technology infrastructure; to detect, prevent and respond to fraud, misuse of our services, intellectual property infringement, violations of our TERMS OF USE, violations of law, or other misuse of the Site or our products and services; and for any other business purpose permitted by law.
• For legal and safety purposes, including to defend or protect us, you, or customers, or third parties, from harm or in legal proceedings; to protect our rights or the rights, property, and safety of others; to comply with legal obligations; to maintain the security of our customers, employees, and property; to pursue remedies available to us and limit our damages; to respond to court orders, lawsuits, subpoenas, and government requests; to comply with judicial proceedings, court orders, legal processes or lawful requests from government authorities; to address legal and regulatory compliance; and to notify you of product recalls or safety issues.

We may combine or aggregate any information we collect for any of these purposes.  We may also de-identify and/or anonymize your Personal Information in such a way that you may not reasonably be re-identified by us or any other organization and may use such de-identified or anonymized information for any purpose.

DISCLOSURES TO SERVICE PROVIDERS AND THIRD PARTIES

Disclosures to Service Providers

In the past 12 months we may have disclosed, and we may disclose in the future, each of the categories of Personal Information described above to our service providers for business purposes. These business purposes include the following: to maintain or service accounts; to provide customer service; process payments; to fulfill orders; to communicate with you; to provide advertising or marketing services: to provide analytic services; to support internal research; to verify service quality; to address online fraud and security; to support our business; and/or to provide similar services on our behalf. If we disclose your Personal Information to a service provider, we do so pursuant to a written contract that prohibits the service provider from selling, sharing, retaining, using, or disclosing the Personal Information for any purpose other than for the specific purpose of performing the services specified in the contract, or as otherwise permitted by applicable law.

Disclosures to Third Parties for Monetary or Other Consideration or For Cross-Contextual Behavioral Advertising

We are required to describe certain disclosures of Personal Information as “sales” where we receive valuable consideration. No money is paid in exchange for your Personal Information. In the past 12 months, we may have shared, and we may share in the future, each of the above-listed categories of information:

• With business partners, such as ad networks, who may deliver marketing communications, promotional materials, or advertisements that may be of interest to you. These business partners may engage in cross-contextual behavioral advertising on our behalf; and
• With subsidiaries, who may deliver marketing communications, promotion material, or advertisements that may be of interest to you regarding their brands; and
• With third parties when you engage in or interact with co-branded or co-sponsored content or activities.

Additionally, we may disclose in the future each of the above-listed categories of information to third parties:

• Upon your request or approval, though we may not be able to accommodate all requests.
• As reasonably necessary to facilitate a merger, acquisition, sale, joint venture or collaboration, reorganization, divestiture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), or other types of strategic business transactions.
• To law enforcement, government entities, including regulatory agencies and courts, as reasonably necessary for our business operational purposes, to assert and defend legal claims, and otherwise as permitted or required by law.

SOURCES OF INFORMATION

We obtain Personal Information from the following categories of sources as further explained below:

• Directly from you. For example, from forms you complete or products you purchase. You may choose not to provide us with your Personal Information. If you choose not to provide us with this information, you may still access and use portions of the Site. However, you may not be able to use portions of the Site which require you to provide Personal Information, such as the checkout page.
• Indirectly from you. For example, through information we collect while providing services to you and from observing your actions on the Site.
• Automatically from you. As you navigate through the Site, information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. More specifically, this is collected through device identifiers (e.g., IP address, MAC address, other device IDs), IP address demographics (location, language, country of origin, etc.), technical device data (e.g., domain server, type of device, type of web browser) and activity information (e.g., access times, pages visited, search history, referring web site addresses, interactions with Site features).
• Service providers and other third parties. We have previously collected and may continue to collect Personal Information from outside sources, including, advertising networks, online social networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers.  We have relationships with these third parties who may collect or receive information and use this to assist in analyzing our business and customers.

HOW WE PROTECT INFORMATION WE COLLECT

We build security into our system to help protect data from unauthorized access, disclosure, alteration, and destruction. We employ reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of your Personal Information.

We’re always looking for threats and take reasonable steps to respond to those threats, protecting the information users share with us.  Of course, no method of Internet transmission or data storage can provide guaranteed protection to your information.  If anything should ever happen to your information, we’ll let you know as soon as we can and try our best to make it right.

CHILDREN UNDER THE AGE OF 13

We do not knowingly collect any Personal Information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with Personal Information, we will delete that information in accordance with applicable laws.

CHILDREN UNDER THE AGE OF 16

Our Site is not intended for children under 16 years of age. No one under age 16 may provide any Personal Information on the Site. We do not knowingly collect Personal Information from children under 16, nor do we knowingly disclose Personal Information of children under 16 to third parties for valuable consideration or for cross-context behavioral advertising. If you are under 16, do not use or provide any information on the Site. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

YOUR PRIVACY RIGHTS AND CHOICES

The following describes your rights with respect to your Personal Information and explains how to exercise those rights. 

RIGHT TO KNOW

You have the right to request that we disclose certain information to you about our collection and use of your Personal Information.  The information you have the right to request is:

• The categories of Personal Information we have collected about you.
• The specific pieces of Personal Information we have collected about you.
• The categories of sources of the Personal Information we have collected about you.
• Our business purposes for collecting the Personal Information.
• Our business purposes for disclosing the Personal Information, as well as the categories of third parties to whom we have disclosed the information.

Please note that you can only make a verifiable request for access twice within a 12-month period.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please complete the Webform, call us at  our toll-free number 1-877-402-1739 or write us at our address listed on our webpage.

RIGHT TO CORRECT

You have the right to request that we correct any inaccurate Personal Information we maintain about you. You can also change any of your Personal Information in your account by editing your profile within your account or by contacting us here.

RIGHT TO DELETE

You have the right to request that we delete any of your Personal Information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

Examples of circumstances in which we may deny a deletion request are (including if retaining the information is necessary for us or our service provider(s) to):

• Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Help to ensure the security and integrity of our Site.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on the consumer’s relationship with us.
• Comply with a legal obligation.

EXERCISING YOUR RIGHT TO KNOW, RIGHT TO CORRECTION, OR RIGHT TO DELETION

To exercise your right to know, right to correction, or right to deletion as described above, please submit a verifiable consumer request to us by completing the  Webform or calling our toll-free number 1-877-402-1739. Only you, or you authorized agent, may make a verifiable consumer request related to your Personal Information.

To submit a request, we require that you explain your relationship with us, specify your request type, and provide your name, email address, country, home address, the details of your request, and your date of birth. We use this information to identify responsive records and to verify your identity. To verify your identity, we use a Service Provider who may ask additional questions to verify your identity, including the last four digits of your social security number, and questions about physical addresses or locations that you have been associated with.  Your request should include sufficient detail that allows us to properly understand, evaluate, and respond to it. Please note that we may require additional information from you to verify your identity and process your request.

If you choose to use an authorized agent to submit a request on your behalf, you must provide the agent written permission to do so and the agent must verify their own identity directly with us, in addition to the steps we would take if we processed your request directly. If the agent does not submit proof that they have been authorized by you to act on your behalf, we may deny the request.

We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us here

If your appeal is unsuccessful, (i) California residents can lodge a complaint with the California Department of Consumer Affairs at https://www.dca.ca.gov/consumers/complaints/consumer.shtml and the California Attorney General at https://oag.ca.gov/contact/consumer-complaint-against-business-or-company  

RIGHT TO OPT-OUT OF SALES AND SHARING; RIGHT TO LIMIT

You have the right to direct us to not sell your Personal Information or to share your Personal Information for cross-context behavioral advertising (the “right to opt-out”). As indicated above, we do not sell or share the Personal Information of consumers we actually know are less than 16 years of age. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us via the methods listed below.

We generally only use and disclose Sensitive Personal information for the purposes listed in the California Consumer Privacy Act (“CCPA”) regulations,  which include performance of goods and services reasonably expected by consumers who request them, prevention of security incidents and illegal actions, protection of physical safety of individuals, short-term, transient use, including nonpersonalized advertising, performance of services on behalf of our business, verification and maintenance of the quality and safety of our products and services, and collection and processing of Sensitive Personal Information where such collection and processing is not for the purpose of inferring characteristics about a consumer.  However, as the definition of consumer health data may be broadly construed under certain state laws specific to consumer health data privacy (see Consumer Health Data Privacy Policy), we may use and disclose consumer health data as defined under such laws for the purposes listed in the “Purposes for Collection” section, above. To the extent such information may also be considered Sensitive Personal Information, you have the right to request that we limit our use and disclosure of Sensitive Personal Information we collect about you to the purposes listed in the CCPA regulations.  To exercise your right to limit to the extent applicable, you (or your authorized representative) may submit a request to us via the methods listed below.

Visitors to the Site that select the link titled “Your Privacy Choices” may submit their request to opt-out or to limit the use of such information by completing this Webform or contacting us at our toll-free number 1-877-402-1739. 

CHOICES CONCERNING COOKIES AND OTHER TRACKING TECHNOLOGIES

When you use our Site, we, our service providers, and third parties may store cookies, web beacons and similar tracking technologies on your web browser. This section of our Policy explains what a cookie is, how you can manage your cookies and what kinds of cookies may be on our Site.

WHAT IS A COOKIE AND WHY DO WE USE THEM? Cookies are small pieces of text. They are provided by most websites and stored by your web browser on the computer, phone, or other device that you are using. Cookies serve many purposes. They can help a website remember your preferences, learn which areas of the website are useful and which areas need improvement, and provide you with targeted advertisements or personalized content. Sometimes, cookies are enabled when pixels are placed on a website. Pixels are also referred to as web beacons, clear gifs, and tags. They enable websites to read and place cookies.

• First-party cookies and third-party cookies
  Cookies can be first-party or third-party. A first-party cookie is one that you receive directly from Pharmavite when visiting our Site. A third-party cookie is one that you have received from another party, such as Google or Facebook. We may work with certain third-party providers such as Google or Facebook to permit their cookies to function through our Site so we can learn more about your web experience on our Site and better personalize our services for you. Third-party cookies, such as from Google or Facebook, may also allow those companies to serve targeted ads to you on other platforms. Accordingly, use of these third-party cookies may result in a sale or sharing for purposes of cross contextual behavioral advertising of your personal information under certain laws.
• Persistent and session cookies
  A persistent cookie is a cookie that is stored by the web browser on your device until it expires or you delete it. The expiration of a persistent cookie is determined by the creator of the cookie and can be upon a certain date or after a length of session time has passed. This means that, for the cookie's entire lifespan, its information will be transmitted to the creator’s server every time the user visits the website that it belongs to or another website configured to check for that cookie (such as an advertisement placed on that website). For this reason, persistent cookies are also called “tracking cookies.”

A session cookie is created temporarily on your device for use by a website during your visit. This type of cookie may store information you enter and track your activity within the website. A session cookie is deleted after you leave the website or when the web browser is closed. A good example of a session cookie is the shopping cart on an e-commerce site. The session cookie stores the items that you add to your cart so they are not forgotten while you view products on other pages of the website. Using a session cookie, the items will all be in the cart when you go to the checkout page.

HOW DO I MANAGE COOKIES? You can opt-out of cookies or choose not to allow some types of cookies, including targeting cookies on the Site. To do so, go to Cookie Settings, click on the different category headings to find out about the different cookie types, and toggle the switches to change our default settings.  If you reject cookies, you may still use the Site, but your ability to use some areas and features/functions of the Site may be limited.

Please note that your cookie preferences are brand, browser, and device specific. Therefore, if you visit other Pharmavite brands, visit the brands of our subsidiaries, visit this site from a different browser or device (such as your mobile device), or clear your cookies, you will need to reset your cookie preferences.

In addition, most web browsers let you choose whether to accept cookies. Most also let you delete cookies already set. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options”, “tools” or “preferences” menu. You may also consult the browser’s “help” menu. For example:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

There are online tools available for clearing all cookies left behind by the websites you have visited, such as www.allaboutcookies.org. Usually, deletion of cookies will anonymize the information associated with the pixel and a website will not receive any further associated information.

OPT-OUT PREFERENCE SIGNALS. We recognize opt-out preference signals that we are required to recognize for compliance with applicable law, including the Global Privacy Control (GPC). Opt-out preference signals allow consumers to opt out of sale and sharing of their personal information with businesses they interact with online, without having to make individualized requests with each business, as described further in this paragraph. Where required by law, we treat such opt-out preference signals as a valid request to opt-out of sale and sharing of personal information for the browser or device through which the signal is sent.  If we know the identity of the consumer from the opt-out preference signal, or we have built a consumer profile, including a pseudonymous profile, that is associated with the browser or device that has sent a GPC opt-out preference signal, we will also treat the opt-out preference signal as a valid request to opt out of sale and sharing for such consumer and/or pseudonymous profile, as applicable. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit. Please note that our Site is not configured to recognize opt-out preference signals that are not in a format commonly used and recognized by businesses, and we do not currently recognize the “Do Not Track” signal.

WHAT KIND OF COOKIES DO WE USE? The Site may use Strictly Necessary Cookies, Performance Cookies, Functional Cookies, Targeting Cookies and Social Media Cookies. Any of these may be first-party cookies or third-party cookies, and persistent cookies or session cookies.

• Strictly Necessary Cookies: These are cookies without which you would not be able to use this Site. For example, Strictly Necessary Cookies adjust the Site data transmitted to match your Internet connection, get you to the secure versions of the Site, and help provide services you specifically request. If you set your browser to block these cookies, some parts of the Site will not work.
• Performance Cookies: We use these cookies to count visits and traffic sources so we can measure and improve Site performance. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we may not know when you have visited our site and will not be able to monitor its performance.
• Functional cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all these services may not function properly.
• Targeting Cookies: Targeting cookies help us manage and display our advertisements, based on your activity on the Site and other sites; this is known as interest-based advertising. Targeting cookies mainly rely on uniquely identifying your browser and internet device. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) website at https://thenai.org/about-online-advertising/. Opting out of interest-based advertising does not mean you will no longer see advertising online, but it does mean that the companies from which you opt out will no longer show ads that have been tailored to your interests.
• Social Media Cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests.  This may impact the content and message your see on other websites you visit.  If you do not allow these cookies, you may not be able to use or see these sharing tools.

YOUR MARKETING CHOICES

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or contacting us here. If you have an account, you can select your preferences through your account settings.

RIGHT TO NON-DISCRIMINATION

We will not discriminate against you for exercising any of your rights as set forth in this Privacy Policy. Unless permitted by the law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the law that can result in different prices, rates, or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your Personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this Privacy Policy at our discretion and at any time. This Privacy Policy will be reviewed at least once every 12 months and will reflect the date it was last updated.

LINKS TO THIRD-PARTY WEBSITES; SOCIAL MEDIA SITES

We may link to third-party websites and services that we do not operate and are outside of our control. We are not responsible for the security or privacy of any information collected by other websites or other services. Please exercise caution and review the privacy statements applicable to the third-party websites and services you use.

We may offer social sharing features or other integrated tools, which let you share actions you take with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

CONTACT US

If you have any questions or concerns regarding our Policy or any questions about the security at our Site, please contact us at our toll-free number 1-877-402-1739 or submit your questions or concerns here.