Consumer Health Data Privacy Policy

Effective: March 31, 2024

This Consumer Health Data Privacy Policy (the “CHD Policy”) supplements Pharmavite LLC’s Nature Made^® (“Privacy Policy”) and applies to Personal Information defined as “consumer health data” (“Consumer Health Data”) subject to Nevada’s consumer health data statute (“Nevada CHD Law”) effective March 31, 2024.

As the types of Consumer Health Data we collect, how and why we collect and use such Consumer Health Data, and to whom and under what circumstances we disclose it may differ from site to site and from brand to brand amongst our subsidiaries. Please see the privacy policies on the websites of our subsidiaries’ brands (www.megafood.com, www.uqora.com, www.innateresponse.com, www.equelle.com and https://hellobonafide.com) for more information.

Consumer Health Data We Collect

We collect different kinds of Personal Information (as explained in our Privacy Policy) about consumers. The Personal Information we collect about you depends on how you interact with Pharmavite, the options you choose (including your privacy settings), the products and features you use and/or purchase, where you reside, and applicable law.

Since Consumer Health Data is defined very broadly under consumer health data laws, some of the Personal Information we collect about you could be considered Consumer Health Data.

Examples of the categories of Consumer Health Data we may collect include:

• Information about your health-related conditions or status, treatments (including surgeries and procedures), diseases or diagnoses; diagnostic testing, health measurements, symptoms, medications, and reproductive or sexual health.
• Information that may be used to infer or derive data related to the above or other health information

Sources of Consumer Health Data

As described further in the Sources of Information section of our Privacy Policy, we collect Personal Information (which may include Consumer Health Data) directly and indirectly from you, automatically from you via your interactions with this site (the “Site”) using cookies and other tracking technologies, from our subsidiaries, and from service providers and third parties. We may infer certain information about you based on information provided from any of the sources listed above.

Why We Collect and How We Use Consumer Health Data

We collect, use, and process Personal Information (which may include Consumer Health Data) to conduct our business and to provide you with quality products, services, and experiences.  Here are ways we use your Personal Information (which may include Consumer Health Data):

• To provide you access to the Site, including to service your account and membership, and maintain the security of both.
• To provide you products and services, including providing information, content, products, or services, and fulfilling your requests or purchases, such as order fulfillment.
• To personalize your experiences with us, including to remember your interests and preferences, personalize our Site and the content, products, and services we make available to you through the Site, facilitate interactions with us, track and categorize your activity and interests on the Site, including identifying and linking the different devices you use, and to enrich your experience on the Site.
• To provide information, including information about the Site or required notices.
• For analytics, including understanding how you use our Site, products, and services.
• To improve and develop, such as improving and further developing our products, services, and our Site content, features, performance, and support.
• To provide customer support.
• To manage your account with us, including setting up, registering, and maintaining your account with us.
• To communicate with you, including when you place an order; to obtain information about you; to respond to your inquiries, concerns, and requests; contacting you about your transactions or account; to communicate a contest, sweepstake or survey; to provide updates on any orders; to let you know an item is back in stock; or to provide other legal or service-related notices about our Site.
• For marketing and advertising, such as delivering marketing communications, promotional materials, or advertisements about the Nature Made® brand, other Pharmavite brands, the brands of our subsidiaries, or third-party products or services that may be of interest to you, including to display targeted ads to you elsewhere online (see your options related to marketing and advertising in the Your Rights section below).
• For business purposes, including to operate and improve our business and business activities; to administer the Site; for research; to maintain our programs, accounts, and records; to understand your satisfaction with our products and services including the Site; to authenticate the information you provide us; to protect the security and integrity of our Site and information technology infrastructure; to detect, prevent and respond to fraud, misuse of our services, intellectual property infringement, violations of our TERMS OF USE, violations of law, or other misuse of the Site or our products and services; and for any other business purpose permitted by law.
• For legal and safety purposes, including to defend or protect us, you, or customers, or third parties, from harm or in legal proceedings; to protect our rights or the rights, property, and safety of others; to comply with legal obligations; to maintain the security of our customers, employees, and property; to pursue remedies available to us and limit our damages; to respond to court orders, lawsuits, subpoenas, and government requests; to comply with judicial proceedings, court orders, legal processes or lawful requests from government authorities; to address legal and regulatory compliance; and to notify you of product recalls or safety issues.

We may combine or aggregate any information we collect for any of these purposes.  We may also de-identify and/or anonymize your Personal Information in such a way that you may not reasonably be re-identified by us or any other organization and may use such de-identified or anonymized information for any purpose.

For certain purposes, we give you choices and/or obtain your consent as required by applicable law – for example, to use your Consumer Health Data for advertising or marketing purposes.

Our Sharing of Consumer Health Data

We may share Consumer Health Data with third parties as reasonably necessary to complete any transaction or provide any product or service you have requested or authorized. For example, if you make a purchase, we will share information about the transaction as necessary to process the payment, including to protect against fraud.

We may share each of the categories of Consumer Health data described above for the purposes described in this CHD Policy to our service providers for business purposes with your consent to the extent required.

These business purposes include the following: to maintain or service accounts; to provide customer service; process payments; to fulfill orders; to communicate with you; to provide advertising or marketing services: to provide analytic services; to support internal research; to verify service quality; to address online fraud and security; to support our business; and/or to provide similar services on our behalf. If we disclose your Personal Information to a service provider, we do so pursuant to a written contract that prohibits the service provider from selling, sharing, retaining, using, or disclosing the Personal Information for any purpose other than for the specific purpose of performing the services specified in the contract, or as otherwise permitted by applicable law.

We are required to describe certain disclosures of Consumer Health Data as “sales” where we receive valuable consideration. No money is paid in exchange for your Consumer Health Data.  Where applicable, we may share Consumer Health Data with the following categories of third parties with your consent to the extent required by law:

• With business partners, such as ad networks, who may deliver marketing communications, promotional materials, or advertisements that may be of interest to you. These business partners may engage in cross-contextual behavioral advertising on our behalf;
• With our subsidiaries, FoodState, Inc., Uqora, Inc. and Bonafide Health LLC, who may deliver marketing communications, promotion material, or advertisements that may be of interest to you regarding their brands; and
• With third parties when you engage in or interact with co-branded or co-sponsored content or activities.

For example, we share your Consumer Health Data, with third party marketing and advertising companies and our subsidiaries if we have obtained the necessary consents from you to do so.

Additionally, we may disclose in the future each of the above-listed categories of Consumer Health Data to third parties:

• Upon your request or approval, though we may not be able to accommodate all requests.
• As reasonably necessary to facilitate a merger, acquisition, sale, joint venture or collaboration, reorganization, divestiture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), or other types of strategic business transactions.  
• To law enforcement, government entities, including regulatory agencies and courts, as reasonably necessary for our business operational purposes, to assert and defend legal claims, and otherwise as permitted or required by law.

Please note that some third parties may collect Consumer Health Data about you over time and across different websites or online services you may visit.

Consumer Health Data Rights

We offer certain privacy rights regarding your Consumer Health Data as stated below, subject to certain limitations at law. 

How to Exercise Your Privacy Rights

You can exercise the right to Withdraw Consent to collection by selecting the link titled “Cookie Settings” found at the bottom of each web page and toggling off all the switches.  You can exercise your other rights by selecting the link titled “Your Privacy Choices” found at the bottom of each web page and submitting your request via the Webform that will pop-up. Your Right to Confirm Processing of Consumer Health Data and your right to Access Consumer Health Data will be exercised by clicking on “Info Request,” your right to Delete Consumer Health Data will be exercised by clicking on “Data Deletion,” and your Right to Withdraw Consent to sharing your Consumer Health Data will be exercised by clicking on “Withdraw Consent."

Any withdrawal of consent does not affect the use of your Consumer Health Data to the extent necessary to provide a product or service that that you have requested from us, including related transactional emails.

You can also complete this Webform or contact us at our toll-free number 1-877-402-1739.

We may need to authenticate your identity and request before processing it, which may require us to obtain additional Personal Information from you, and we may use a third party to authenticate your identity. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

Right to Appeal

In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at [insert contact for appeals].

If your appeal is unsuccessful Nevada residents can raise a concern or lodge a complaint with the Nevada State Attorney General at https://ag.nv.gov/Complaints/File_Complaint/

Changes in CHD Policy

We may make changes to this CHD Policy from time to time, and we will notify you of such changes by posting an updated version of this CHD Policy on the Site.